It it even anything?

["BitGeek at mac dot com" <BitGeek at mac dot com>]

Is there any evidence that this is really even anything, other than some
hype program for a better flavored soft drink, or something like that?
Quotes from Jef Bezos, Bill Gates and Steve Jobs makes me suspicious-- its
quite possible these people never even said these things, or said them about
their own products and were taken out of context.

If it is anything, why the secrecy?  There's no point in it. If its so
amazing, far more buzz would be generated by letting people know about it
than this type of stunt.

Geek